SMB Tech Summit


The Battery
San Francisco, CA


9.30am – 5.30pm
May 15th



We’re believers. In the power of the little guy. The upside of the rising star. And the companies that create the technology to power their success. With more than $200 billion in value created in the SMB Tech space created in the last 8 years, there’s never been a better time to be an entrepreneur. On May 15th in SF, we’re gathering an invite-only group of entrepreneurs, investors and backers of the SMB Tech ecosystem to talk about building an SMB Tech business, successful models for go-to-market and customer success, raising venture capital and many other important topics.




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Anne Raimondi

Chief Customer Office at Guru


Dane Atkinson

Founder & CEO, Odeko; former CEO, SquareSpace


Dave Vasan

Founder & CEO, Brightwheel


Glenn Solomon

Managing Partner, GGV Capital


Hans Tung

Managing Partner, GGV Capital


Ilir Sela

Founder & CEO, Slice


Jeff Richards

Managing Partner, GGV Capital


James Currier

Managing Partner, NFX


Lisa Pearson

CMO, Big Commerce


Lee Fan

CFO, Grubmarket


Lorrie Norrington

Former President, eBay Marketplaces; Board Director, Eventbrite, BigCommerce, Autodesk


Manish Chandra

Founder & CEO, Poshmark


Oz Alon

Founder & CEO, Honeybook


Pete Flint

Managing Partner, NFX


Sarah Schaaf

Founder & CEO, Headnote


Scott Cook

Founder and Chairman of the Executive Committee at Intuit


Tiffany Luck

Investor, GGV Capital



 9:30AM - 10:00AM
Registration & Coffee

10:00AM - 10:45AM
Welcome & Fireside Chat with Anne Raimondi: the SMB Tech Opportunity
Anne Raimondi, Chief Customer Office at Guru, speaks to the rise of SMB Tech and the tremendous opportunity ahead with Glenn Solomon, Managing Partner at GGV Capital.

 10:45AM - 11:15AM
Fireside Chat with Lorrie Norrington and Lisa Pearson: Scaling Go-to-Market
Lorrie Norrington, Operating Partner at Lead Edge Capital / Board Member at Eventbrite, BigCommerce, and Autodesk and former President of eBay Marketplaces, and Lisa Pearson, CMO of Big Commerce, provide insight into building and scaling Go-to-Market in SMB.

 11:15AM – 11:30AM
Dave Vasen: Rallying Around a Customer-Centric Mission
Dave Vasen, CEO & Founder of brightwheel, talks about making mission a part of everything.

11:30AM – 11:45AM
Oz Alon: Driving Tech Adoption
Oz Alon, CEO & Co-founder of HoneyBook, discusses driving tech adoption within the SMB merchant network.

11:45AM – 12:00PM
Ilir Sela: the Power of the Merchant
Ilir Sela, CEO & Founder of Slice, shares how your customer is your brand.

 12:00PM - 1:00PM
Lunch & Networking

 1:00PM – 1:15PM
Sarah Schaaf: Customer Segmentation
Sarah Schaaf, Attorney & CEO of Headnote, discusses building customer segmentation into your sales process.

 1:15PM - 1:45PM
Fireside Chat with Dane Atkinson: Lessons Learned in SMB Tech
Dane Atkinson, CEO of Odeko and former CEO of Squarespace, speaks to the psychology of SMB Merchants and lessons learned with Jeff Richards, Managing Partner at GGV Capital.

  1:45PM - 2:15PM
Fireside Chat with Scott Cook and Pete Flint: Building Your Brand as a B2B Business
Scott Cook, the Founder and Chairman of the Executive Committee at Intuit shares insights with Pete Flint, Managing Partner at NFX, into how brand plays a part in building a B2B business, and how to think about its role along the way.

 2:15PM – 2:30PM
Lee Fan: B2B & B2C
Lee Fan, CFO of GrubMarket, discusses disruptive positioning and finding synergies between B2B and B2C.

 2:30PM - 3:00PM
Coffee & Networking

 3:00PM - 3:30PM
James Currier: The Market Network
James Currier, Managing Partner at NFX, dives into the Market Network.

 3:30PM - 4:00PM
Fireside Chat with Manish Chandra: Community-driven Merchant Success
Manish Chandra, CEO & Founder of Poshmark, discusses Poshmark’s playbook around driving merchant success in addition to consumer demand with Hans Tung, Managing at GGV Capital.

 4:00PM - 5:30PM
Summit Reception
Join us after for cocktails, food and good company.





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GGV Capital is a global venture capital firm that invests in local founders. As a multi-stage, sector-focused firm, GGV focuses on seed-to-growth stage investments across Consumer/New Retail, Social/Digital & Internet, Enterprise/Cloud and Frontier Tech sectors. | @GGVCapital

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NFX is an early stage venture firm based in San Francisco, founded by entrepreneurs who have built 10 companies with over $10 billion in exits. As such, NFX companies have access to proven expertise in network effects, growth, and scaling, giving them a rare advantage in an increasingly competitive world. NFX believes that creating something of true significance starts with seeing what others do not. | @NFXGuild

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Fenwick & West LLP provides comprehensive legal services to leading technology and life sciences companies — at every stage of their lifecycle — and the investors that partner with them. We craft innovative, cost-effective and practical solutions in areas ranging from venture capital, public offerings, joint ventures, M&A and strategic relationships, to intellectual property, litigation and dispute resolution, taxation, antitrust and employment and labor law. For more than four decades, Fenwick has helped some of the world’s most recognized companies become and remain market leaders.